Italian Wine Travel Guide 2025 - Find Memorable Wine Tours and Winery Tastings in Italy
In general, we all talk about wine regions and wine regions and never really about wine cities. But most of the tourists visit the major cities to see and experience everything for themselves. So it is helpful to know exactly where you can find wine tastings and festivals.
On this page, we will list all the interesting wine cities in Italy. We will start with the famous, major tourist destinations (including Verona, Florence and Rome...) and provide you all the options to discover vineyards and taste local wines.
After that we will show you a list of smaller towns (villages) where the name equals one of the well-known -or lesser-known- wines. With well-known towns like Barolo, Montalcino and Montepulciano. But also lesser-known gems like Soave, Orvieto and Montefalco. Check out -and visit- all the exciting wine cities Italy has to offer!
Out of all foreign tourists, by far the majority visit the famous big cities and major tourist destinations like Rome, Florence, Venice, Milan and Naples. If you are visiting one of these cities, it is obviously useful for you as a wine lover to know about the offers to taste wines and discover the area. The most beautiful wineries, the most delicious wine tastings, the most enjoyable wine festivals, the coolest wine bars and the most beautiful wine routes.
All the ingredients to spend one or more days of your holiday discovering the region and its wines. Surely you want that as well!
One of the best wine cities to discover in the Tuscan wine region.
Check out wine tasting and winery tours in and near Montalcino.
In the southern area of Tuscany you might discover one of the best Italian wines.
Explore the many Vino Nobile di Montepulciano tours and tasting options.
With Verona around the corner, the Soave wineries offer some great tasting tours.
Find out the best Soave wineries for an unforgettable tour and tasting.
Hidden gem to combine wine tasting with some great days at one of the wonderful beaches.
Discover the great wine tastings at one of the wineries in Alghero.
Wine tourism in Italy is booming. An increasing number of tourists and wine lovers are finding their way to Italy's many thousands of wineries. Whereas in the past, one could enjoy a tasting of some wines after a short tour through the wine cellar, an increasing number of wineries and winemakers are recognising the opportunity to turn a wine tasting into a unique experience. Walking through the vineyards. Or combine a wine tasting with lunch or dinner in the vineyard. Local guides, wine experts and tour operators also create enjoyable day trips or half-day tours along wineries with distinctive combinations. Combinations of hiking, cycling or even horse riding with guided tours and -of course- the wine tastings themselves.
Alongside the national organisation
Movimento Turismo Vino and the country's many wine consortiums,
Città del Vino represents the interests of over
500 wine towns and municipalities. The primary goal of Città del Vino is to help cities and municipalities further develop their wine tourism. To attract wine lovers and highlight the attractiveness of the respective town or municipality in relation to wine, wineries, vineyards and wine festivals. Città del Vino was founded in 1987 by the 39 mayors of (in alphabetical order) Alba, Asti, Barbaresco, Barile, Barolo, Buonconvento, Canale, Carema, Carmignano, Castagneto Carducci, Castellina in Chianti, Castelnuovo Berardenga, Diano d'Alba, Dogliani, Dozza, Florence, Frascati, Gaiole in Chianti, Gattinara, Greve in Chianti, Jesi, La Morra, Marino, Melissa, Monforte, Montalcino, Montecarotto, Montefalco, Montescudaio, Neive, Nizza Monferrato, Ovada, Pramaggiore, Radda in Chianti, Rufina, San Severo, Siena, Treiso d' Alba and Zagarolo. The organisation has therefore now grown into a major player that has helped
wine tourism in Italy to grow.
Besides the above-mentioned major Italian wine cities (the major tourist destinations), Italy actually has many small towns and villages that are famous for its wine. Directly and indirectly, many of the people living in these towns and villages are involved in winemaking or wine tourism.
You will certainly recognise many of these towns. But some of the gems you may not yet know and are well worth a visit. The cities are also accompanied by an explanation of the region in which they are located. In no particular order, these are.
If you have visited a great Italian wine city that should be included in the list above, please let us know. We will quickly add it to the list.
Enjoy your
wine adventure in one of Italy's wine cities and
let us know how you like it.
Avinturo is an Italian wine travel guide, packed with great tips about the many unique wine tastings tours in Italy.
Celebrate with locals at one of their great wine festivals. Visit one of the many famous wine regions. Or discover the countless hidden gems of undiscovered local wine regions with its unknown wines. Made from one of the many autochthonous grape varieties that Italy has.
Let yourself be guided along one of the nearly 100 official wine roads or plan your own winery tasting by visiting one of the thousands of Italian wineries. Be surprised by their hospitality and delicious wines. Discover and enjoy.
Your most beautiful wine adventure begins on Avinturo.
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