Italian Wine Travel Guide 2025 - Find Memorable Wine Tours and Winery Tastings in Italy
Are you looking for one or more wineries to visit during your next holiday in Italy in 2025? With over 30,000 wineries in Italy, there is so much choice that you do need some guidance to be able to make the best choice.
There are wine lovers who would like to visit the most luxurious winery and then enjoy an unforgettable wine tasting. Other people would like a wine region where they can taste several types of wine. Think of Tuscany, where -within a small distance- you can taste the Chianti, the Vino Nobile de Montepulciano, the Brunello de Montalcino and the Vernaccia di San Gimignano. And there are people looking for small wineries where they can get in touch with the owner who will proudly tells them about his great organic wine he just made - in a very sustainable way.
There are so many possibilities that there is a nice choice for everyone.
Before you get an overview of some great wineries to visit in Italy, let me give you a brief introduction to Italy's booming wine tourism. The Movimento Turismo Vino started Wine Day back in 1993. At the start of the new season, 25 wineries opened their cellars for wine lovers and tourists to taste their wines.
This start was a huge success. At that time, people had no idea that this event would grow into an insane success. Nowadays, more than 20,000 wineries are opening their doors during 'Cantine Aperte' to enable millions of people to taste the delicious wines that have been produced this year. In each (wine) region, the Movimento Turismo Vino has its own department, which - together with the many wine consortia - takes care of the quality and especially the promotion of the wines from its own region. These wine consortia are all developing initiatives to raise the awareness of a wine region and highlight its wineries. For instance, there are many official wine routes (called Strade del Vino) and a lot of (harvesting) wine festivals are organised.
Well-known wine magazines and wine sites regularly list their favourite wineries in a specific region. Or of a certain type of winery. Below is a list of the most beautiful -or best wineries to visit according to Wine Spectator, Decanter, Wine Enthusiast and The Italy Insider.
Under the wineries, there are links straight to the English language version of the website if there is one. There are also links to the tours and tastings pages and a link to the winery hotel (accommodation) section of the site. Again, only if this option is offered by the winery in question.
website - tours & tasting - accommodation
website - tours & tasting - accommodation
website - tours & tasting - accommodation
website - tours & tasting - accommodation
website - tours & tasting - accommodation
website - tours & tasting - accommodation
website - tours & tasting - accommodation
website - tours & tasting - accommodation
The wineries themselves are also playing an increasingly important role in the fast-growing segment of wine tourism in Italy. Whereas the focus is often on local guides and specialists (travel agents who come up with fun and original combinations), the wineries themselves are becoming very inventive in their efforts to attract the wine tourists. More and more Italian wineries are ensuring that different types of wine tours with tastings can be booked. And an increasing number of smart wineries are expanding their offerings to include a restaurant or rooms where guests can stay overnight. From cosy boutique agriturismo's to luxurious wine resorts where the wine is part of a complete hassle-free stay.
The wine region at the forefront of these developments is undoubtedly
Tuscany. Together with
Veneto and
Piedmont, Tuscany is the wine region that offers tourists the very best
wine experiences and hospitality.
Tuscany is the most popular destination in Italy for foreign tourists. With its culture, fantastic landscapes, climate and of course... the great wines from this region. While some red wines (think Brunello di Montalcino, Vino Nobile di Montepulciano, Chianti wines and Super Tuscans) are among the top in Italy (and even the world), you can also taste delicious white wine in and around San Gimignano (Vernaccia di San Gimignano).
This ideal combination makes wine region Tuscany very interesting for tourists and wine lovers alike. The full list of wineries in Tuscany - and other wine regions and wine cities - will be available soon.
However, the overview of wineries in and around Montalcino is already available.
We have been traveling to Italy several times. You can read the story of our wine adventures. Every holiday we have tried to visit a winery somewhere. The winery tours and tastings always turned out to be one of the best moments of the holiday.
Beautiful memories to last forever.
In a few occasions, it was actually a specific wine holiday. But most of the time, visiting one or more wineries was part of our summer holidays.
Thinking back quickly on all the holidays, this is my personal top 10 Italian wineries (the order isn't very important, I like them all for different reasons):
All wineries above were wineries we have visited ourselves.
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Avinturo is an Italian wine travel guide, packed with great tips about the many unique wine tastings tours in Italy.
Celebrate with locals at one of their great wine festivals. Visit one of the many famous wine regions. Or discover the countless hidden gems of undiscovered local wine regions with its unknown wines. Made from one of the many autochthonous grape varieties that Italy has.
Let yourself be guided along one of the nearly 100 official wine roads or plan your own winery tasting by visiting one of the thousands of Italian wineries. Be surprised by their hospitality and delicious wines. Discover and enjoy.
Your most beautiful wine adventure begins on Avinturo.
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